Fast Company #x1C;You might not agree with everything these Web provocateurs say&but you will ignore their ideas at your own peril.#x1D; Wall Street Journal #x1C;The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual.#x1D; Multichannel Merchant #x1C;A book written early enough to not even contain the word #x18;blog,#x19; but more relevant now than ever.#x1D; The Gazette (Montreal) #x1C;The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys&so their thoughts are pure, focused and very different from business-oriented authors.#x1D; Library Journal #x1C;A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have.#x1D; The Star (South Africa) #x1C;Almost 10 years ago [this] seminal book&set out to examine the challenges to business that the internet posed&Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible.#x1D; Harvard Business Review #x1C;While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a #x18;human voice#x19;#x1D; The Miami Herald #x1C;One of the best, most eye-opening books I ever read about marketing&as potent and relevant now as it was when it came out.#x1D;.