Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today - and tomorrow. You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is unbearable. I'm stuck in career purgatory. My team lacks enthusiasm. Our IT department is incompetent. Our strategy is outdated.

We don't understand our Chinese partners. We're just not growing. This is the real stuff of work today. In the decade since their international best-seller Winning was published, Jack and Suzy Welch have dug deeper into the world of business than ever before , travelling the world consulting to businesses of every size and in every industry, working closely with entrepreneurs from Mumbai to Silicon Valley, starting their own company, and owning and managing more than 40 companies through private equity. Coupled with Jack's 20 years of iconic leadership at GE and Suzy's tenure as editor of the Harvard Business Review, their new database of knowledge infuses the pages of The Real Life MBA with fresh, relevant stories and equally powerful solutions. Gold title 1) WINNING FOR A NEW ERA: Winning, published in 2005, was a revolutionary guide to winning at business and life. Now, almost a decade later, Jack and Suzy tackle new challenges using the same methods and signature style that worked so well the first time. 2) UNAPOLOGETICALLY PRO-BUSINESS: Business leaders have taken a public beating in the last decade, even as they've faced unprecedented challenges in their businesses.

The Welches are sympathetically, enthusiastically, and persuasively pro-business, arguing that it's time to put the fun back in business. 3) SUPRISING LESSONS FOR EVERYONE-AT EVERY AGE. Whether you work at a startup or an old-line company, this book has lessons for managers at all levels. The Welches pull no punches; they tell established leaders what they need to do stay competitive. 4) NEW SOCIAL MEDIA PLATFORM: Since the publication of Winning, Jack and Suzy Welch have cultivated an active following on social media, poised to purchase their newest book. On Twitter (@jackwelch) he has 1.43 million followers and 26,000 fans on Facebook.