It has been said that the thing that people most recall about another person, is their sense humour (soh). The personal columns of any newspaper will show that the most asked for quality in a potential partner, is a soh. Humour is invaluable as a personal quality. Is humour a gift, only bestowed upon a few? Or are there science and an art associated with the subject that can be acquired by those with a minimal gift? Alison White thinks this is the case and her book is written for people who want to acquire that invaluable of personal qualities - humour. It is also a must for speakers, who wish to incorporate humour into presentations.