The terms 'witch' and 'witchcraft' have been used to mean many different things over the years. In the twentieth century, some people began referring to themselves as witches and espousing esoteric new religions that they called witchcraft. Some of these new religions - most notably Wicca - were forms of modern Paganism, devoted to the veneration of ancient divinities. Others constituted types of Satanism or Luciferianism, embracing the early modern idea of the witch as a Devil worshipper. Recent years have seen growing numbers of Black Americans who practice African diasporic religions adopt the term 'witch' too. This Element explores why the image of the witch is so appealing to numerous people living in modern Western countries, examining how witchcraft offers people a connection to the past, a vehicle for liberation, and a means of empowering themselves in an often-troubling world.