Dynamic content matched to the way today''s students read, think, and learn * Interactives and Videos Integrated within the narrative, interactives and videos empower students to engage with concepts and take an active role in learning. REVEL''s unique presentation of media as an intrinsic part of course content brings the hallmark features of Pearson''s bestselling titles to life. REVEL''s media interactives have been designed to be completed quickly, and its videos are brief, so students stay focused and on task. * Quizzing End-of-chapter quizzing affords students opportunities to check their understanding before moving on. * Integrated Writing Tools REVEL''s writing functionality enables educators to introduce writing - among the best ways to foster and assess critical thinking - into the course without significantly impacting their grading burden. Self-paced Journaling Prompts throughout the narrative encourage students to express their thoughts without breaking stride in their reading. Assignable Shared Writing Activities direct students to share written responses with classmates, fostering peer discussion. * A Fully Mobile Learning Experience REVEL enables students to read and interact with course material on the devices they use, anywhere and anytime.

Responsive design allows students to access REVEL on their tablet devices and smart phones, with content displayed clearly in both portrait and landscape view. * Familiar Learning and Study Tools Highlighting, note taking, and a glossary personalize the learning experience. Educators can add notes for students, too, including reminders or study tips. Superior assignability and tracking tools that help educators make sure students are completing their reading and understanding core concepts * Assignment Calendar REVEL allows educators to indicate precisely which readings must be completed on which dates. This clear, detailed schedule helps students stay on task by eliminating any ambiguity as to which material will be covered during each class. And when students know what is expected of them, they''re better motivated to keep up. * Performance Dashboard REVEL lets educators monitor class assignment completion as well as individual student achievement. It offers actionable information that helps educators intersect with their students in meaningful ways, such as points earned on quizzes and tests and time on task.

Of particular note, the trending column reveals whether students'' grades are improving or declining -- which helps educators identify students who might need help to stay on track. How-To Checklists for the Aspiring Writer This edition has almost 100 Tips for Success features that offer students checklists on how to prepare various materials and conduct basic media relations techniques. Such checklists provide step-by-step directions and help readers grasp basic concepts that are discussed and elaborated upon in the chapter. NEW PR Casebooks to Stimulate Interest and Insight Students can better grasp a concept if it is illustrated with a practical example from the "real world." The extensive use of examples is a highlight of this text in two ways. First, every concept throughout the book is followed by a practical example. Second, a more in-depth summary of a particular campaign is given in a "PR Casebook" that helps students understand how the various techniques of using earned, owned, and paid content complement each other in a campaign. Quotes from Leading Professionals New quotes from leading professionals are highlighted throughout.

These short, pithy statements give the essence of a professional''s insights and wisdom on a particular concept or technique. This edition offers new and expanded treatment of numerous topics. Some examples include: An updated and revised chapter on websites, blogs, and podcasts that includes additional information on the role of online newsrooms on organizational websites (Chapter 10) A completely new chapter on social media and apps that thoroughly explores how organizations can effectively use social media to increase consumer engagement and brand loyalty (Chapter 11) Expanded information on how to work with influential bloggers (Chapter 4) Completely updated stats on the reach and influence of social media (Chapter 11) Case studies on how major organizations have integrated traditional media and social media in various public relations programs and campaigns (all chapters) The use of Search Engine Optimization (SEO) in the writing and formatting of news releases (Chapter 5) The increased use and popularity of infographics to convey a variety of information that is easily digestible to the public (Chapter 8) How to measure the effectiveness of social media campaigns (Chapter 19) The considerations for designing an attractive and interactive website (Chapter 10) How to prepare and tailor content for distribution in earned, owned, and paid media (all chapters) The concept of brand journalism and content marketing as a trend in public relations and marketing (Chapter 7) The components and structure of a multimedia news release and the effectiveness of adding visuals to any news release (Chapters 5, 8) The elements of a good online newsletter and how to produce a brochure (Chapter 12).