Dynamic content matched to the way today''s students read, think, and learn * Interactives and Videos Integrated within the narrative, interactives and videos empower students to engage with concepts and take an active role in learning. REVEL''s unique presentation of media as an intrinsic part of course content brings the hallmark features of Pearson''s bestselling titles to life. REVEL''s media interactives have been designed to be completed quickly, and its videos are brief, so students stay focused and on task. * Quizzing End-of-chapter quizzing affords students opportunities to check their understanding before moving on. * Integrated Writing Tools REVEL''s writing functionality enables educators to introduce writing -- among the best ways to foster and assess critical thinking -- into the course without significantly impacting their grading burden. Self-paced Journaling Prompts throughout the narrative encourage students to express their thoughts without breaking stride in their reading. Assignable Shared Writing Activities direct students to share written responses with classmates, fostering peer discussion. * A Fully Mobile Learning Experience REVEL enables students to read and interact with course material on the devices they use, anywhere and anytime.

Responsive design allows students to access REVEL on their tablet devices and smart phones, with content displayed clearly in both portrait and landscape view. * Familiar Learning and Study Tools Highlighting, note taking, and a glossary personalize the learning experience. Educators can add notes for students, too, including reminders or study tips. Superior assignability and tracking tools that help educators make sure students are completing their reading and understanding core concepts * Assignment Calendar REVEL allows educators to indicate precisely which readings must be completed on which dates. This clear, detailed schedule helps students stay on task by eliminating any ambiguity as to which material will be covered during each class. And when students know what is expected of them, they''re better motivated to keep up. * Performance Dashboard REVEL lets educators monitor class assignment completion as well as individual student achievement. It offers actionable information that helps educators intersect with their students in meaningful ways, such as points earned on quizzes and tests and time on task.

Of particular note, the trending column reveals whether students'' grades are improving or declining - which helps educators identify students who might need help to stay on track. Chapter 1: What is Public Relations Updates on the size and scope of the global industry New cases on campaigns conducted by Apple, Facebook, and other organizations such as a Cuban restaurant in Miami The requirements of an internship at a major PR firm Updated stats on entry-level jobs in the public relations and communications field Results of 2013 salary survey by PRWeek for median salaries in the field Chapter 2: Evolution of Public Relations Martin Luther''s use of "social media" to advance the Reformation A new perspective on Ivy Lee''s tactics and honesty An update on the influx of women into the field and infographic showing that the typical VP is now a female A new photo gallery of outstanding female executives in the field A global study identifying the major issues facing PR executives today Chapter 3: Ethics & Professionalism Excerpts from the Melbourne Mandate regarding professional standards of practice. Dealing ethically with consumer review sites The ethics of "Pay for Play" in China Chapter 4: PR Departments & Firms Case study on IBM''s global 100 th anniversary A job posting for an entry-level PR position in a corporation Updated stats on the various functions of a corporate PR department Case study on 7-11''s birthday celebration and 5 million Slurpees given away Case study Sterling Vineyards finding a brand spokesperson via social media An essay by a young practitioner about working in a PR firm New stats on the revenues, number of employees, etc. - for the 10 largest PR firms A job posting for an account executive in a PR firm The mechanics of a RFP (request for proposal) by Kenya A case about Wal-Mart firing its PR firm for an ethical lapse. Chapter 5: Research The research conducted by Ketchum on behalf of a campaign for Double Tree Hotels Guidelines for qualitative researchers Explanation of Web analytics Social media monitoring tools Using social media for research Chapter 6: Program Planning The planning process for Ketchum''s Double Tree Hotel cookie campaign Case study on how Suave Haircare reached a Hispanic audience A chart explaining paid, earned, shared, and owned media The ethics of a "grassroots" group A new Gantt chart illustration The value of the planning process and how to get started Chapter 7: Communication An updated integrated communications model The social media tactics of Ketchum''s Double Tree campaign Update of Nestle''s social media battle with Greenpeace Guidelines for how an organization should deal with criticism in the social media Infographic about how a PR firm gained visibility by surveying how many people use a cell phone while sitting on the toilet Infographic: The most overused words in public relations Are women better communicators than men? Guidelines for writing today''s online news releases WOM (word-of-mouth) campaigns raise ethical issues Chapter 8: Measurement & Evaluation Update on measuring effectiveness on the Web Case study on how Ketchum measured the effectiveness of its Double Tree cookie campaign How Chevrolet used social media at SXSW festival Chapter 9: Public Opinion & Persuasion Facets of public opinion on gun control in the wake of Newtown The debate over Fracking Infographic: the nine concepts on how organizations can become more "authentic." Case study on how opponents and advocates shape public opinion on gun control McDonald''s use of social media to change attitudes about nutrition Chapter 10: Conflict Management Case study of how Benetton dealt with the issue of sweatshops in Bangladesh Case study on how a company communicated with the media and employees using social media after a tornado destroyed the facility Case study on how Toyota regained its reputation after a major auto recall Chapter 11: Reaching Diverse Audiences Updates on the growth of Hispanic, Asian-American populations in U.S. Case study on how minority groups helped Obama win a second term Procter & Gamble''s Pampers campaign among Hispanic parents Case study on Pepsi''s sponsorship of a Latin music festival Chart showing the education and income levels of various ethnic groups in the U.

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