MyCommunicationLab for Public Relations: This state-of-the-art interactive and instructive solution for introductory public relations courses is designed to be used as a supplement to a traditional lecture course, or to completely administer an online course. The site gives instructors and students access to a wealth of resources all geared to meet the individual teaching and learning needs of every instructor and every student. Combining an E-book, a portfolio builder, multimedia, video clips, activities, research support, practice tests, and exams, MyCommunicationLab for Public Relations engages students and prepares them to enter the world of public relations. Access code required. Visit www.mycommunicationlab.com or contact your Pearson Arts & Sciences representative for additional information. MyCommunicationLab for Public Relations will be available with Wilcox & Cameron's Public Relations: Strategies and Tactics 10E for Spring 2011 classes! On the Job: A Multicultural World boxesfeature current public relations programs from around the world, enabling students to broaden their understanding of multicultural audiences and cultures.

On the Job: Insights boxes provide checklists and "how to" directions that have been used by trade associations, major public relations firms, and corporate departments. On the Job: Ethics boxes ask students to form their own opinions regarding current issues in the field, and to consider the ethical aspects of various solutions to a situation. PR Casebooks focus on today's issues and current controversies. They examine the public relations campaigns of well-known companies, institutions, and individuals to manage competition, conflict, and crisis. Case Activity featuresgive students a problem to ponder and help them apply chapter concepts to a real-life situation. Quotations from notable public relations professionals reiterate important themes of the text and pique student interest.