Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce
Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce
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Author(s): Bryer, Lanning G.
Simensky, Melvin
Wilkof, Neil J.
ISBN No.: 9780471351085
Edition: Revised
Pages: 620
Year: 199909
Format: Trade Cloth (Hard Cover)
Price: $ 406.00
Status: Out Of Print

Overview: Intellectual Property -- The New Global Currency (C. Zimmerman). THE NEW MARKETPLACE: THE ROLE OF INTELLECTUAL PROPERTY IN ON-LINE COMMERCE. Trademarks and Domain Names (S. Weinberg). Trademark and Domain Names: International Perspective (D. Prahl). The Advent of Electronic Commerce: Intellectual Property, Banking, and Finance (R.


Lamb & R. Rosen). Internet Industries Convergence: Legal, Strategic, and Global Concerns (R. Lamb & R. Rosen). ACCOUNTING, FINANCE, AND VALUATION. Economic and Financial Issues in Intellectual Property (R. Lamb).


Quantitative Methods of Valuing Intellectual Property (G. Smith & R. Parr). Intellectual Property: Proactive Auditing (N. Swycher). Financial Accounting and Reporting Considerations (A. Carter & M. Lasinski).


Amortization of Intellectual Property for U.S. Federal Income Taxes (R. Gehan). The Rating Agency View of Intangible Assets (T. Hoens). Global Piracy and Financial Valuation of Intellectual Property (R. Lamb & R.


Rosen). PROTECTING INTELLECTUAL PROPERTY. Imperative Strategies for Protecting Trademark Assets: The International Market (I. Kaufman & B. Bakshani). Certification Marks in the Competitive Commercial Environment (J. Belson). Parallel Imports Into and Within the European Union (S.


Jackson & R. Kempner). Imperative Strategies for Protecting Intangible Assets: The U.S. Market (A. Daniel). The GATT Copyright Restoration: A Loss for the Public Domain for the Benefit of Trade Policy (A. Hartnick & N.


Mertzel). New International Copyright Rules: The WIPO Copyright Treaty (T. Vinje). Trends in the Protection of Intellectual Property Rights: A Case Study from Ghana (P. Kuruk). Current State of Protection of Intellectual Property Rights of the Former Soviet Union (M. Eliseeva). The Intellectual Property Characteristics of a Generic Company (A.


Cohen). Some Practical Applications of Brand Valuation to Corporate Trademark Management (S. Getzoff). The Insurance and Management of Intellectual Property Risks (M. Simensky & E. Osterberg).


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