In CBC's Dragons' Den , many entrepreneurs who seek financial backing are turned away because they have product or service ideas that aren't the basis for sustainable businesses. They find out very quickly that a product is not a business. Furthermore, following a traditional business model such as opening up a retail store or selling products out of a garage is an expensive uphill battle and is not always the fastest path to market entry. Today, you have to be creative and your model has to somehow take advantage of the technology and connectivity that is pervasive in our society. The Dragons' Den Guide to Real- World Business Models is designed to help you find a way to make money with your business idea, integrate it with the web, and launch quickly. And if you don't have a business idea yet, the book will help you come up with one. The Dragons' Den Guide to Real-World Business Models describes business models that investors are attracted to, how to implement them in your business, and how to use our internet-connected world to maximize your success. A business model tells the investor how you plan to make money with your product or service over the long term.

It describes what you plan to sell, who will most likely pay you for it, what you plan to charge and where your product or service fits in the value chain of your industry. If you have a product or service that the market wants, this book will help you build a sustainable business model around it. Each chapter details what the business model is, how it works, and how to implement it in your business. You'll read about the complete mechanics behind implementing both traditional and non-traditional business models and how to take advantage of cutting edge technology to capitalize on each business model. The book is jam-packed with business models you can use including traditional business models such as franchising, licensing, retail, and service models. It includes cutting-edge business models such as crowdsourcing, pop-up retail, group buying, peer-to-peer sharing, and the freemium business model. Actual business models that secured deals in the Den are highlighted throughout the book.