The art of Sales can be mastered with knowledge and discipline. Selling doesn't come easy for most people, because it really is a skill, just like lots of other things. The more information you have and the more practice you have, the better at it you'll be. This book will help you not only become more a more skilled salesperson, but will also help you become much more comfortable when you're engaging with a potential customer. You'll feel good about what you're selling and be able to identify how your product or service will really benefit the person you're selling to.