Wisdom Hotel Product Development : From Scenario Innovation to Commercial Implementation
Wisdom Hotel Product Development : From Scenario Innovation to Commercial Implementation
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Author(s): Zhang, Chao
ISBN No.: 9781967799572
Year: 202509
Format: Trade Cloth (Hard Cover)
Price: $ 51.04
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Zhang Chao is a world-class expert in global hotel and tourism informatization, dedicated to transforming direct-connection technology, driving AI-powered innovation, and advancing green operations. Guided by the philosophy of "technology penetrating industry, data reshaping experience," he has built a full-stack capability system spanning technology R&D, standard-setting, and commercial implementation, becoming a benchmark figure who integrates technological breakthroughs, monetization, and industry empowerment. He holds a bachelor's degree in Communication Engineering from Shanghai University, mastering embedded systems, data algorithms, and IoT architecture. He also holds PMP, PSPO I/PSM I, and JLPT N1 certifications, forming a compound capability in technology R&D, agile management, and cross-cultural communication. Recognized by Agoda and Ctrip as a core cross-border project leader, Zhang combines technical depth with global execution ability. With 15+ years of experience, Zhang has led disruptive innovations that reshaped industry standards. He developed three landmark systems: TravelStay Connect Smart Engine (cutting PMS-OTA connection cycles from 30 days to 72 hours, saving 3,000+ hotels over RMB 10M), GuestMind AI Prediction System (boosting RevPAR by 18% using 12-dimensional user profiles), and SmartRoom IoT Operation Hub (cutting energy use by 25%, included in global low-carbon hotel databases). He presided over national projects, drafting the Technical Specifications for Cross-Border Hotel Direct Connection Interfaces (a "14th Five-Year Plan" key promotion standard) and advancing UX research adopted by major OTAs.


During his tenure at Agoda and Ctrip, he improved operational efficiency by 35%, drove 60% YoY booking growth, and had cases featured in Harvard Business Review. As an industrial professor, he co-created a "technology + business + green" curriculum with Peking University and Shanghai Jiao Tong University, training 50+ industry backbones. His projects on cross-border direct connection and AI energy optimization are promoted globally by industry associations. Zhang has published papers in top journals (impact factors >5), his upcoming monograph is a pre-sale bestseller, and he received honors, including "2025 China Hotel Informatization Annual Leading Figure," offering a globally recognized "Chinese solution" for hotel digital transformation.


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