Dr. ir. Ying Zhang owns a cross-disciplinary background including industrial engineering, economics, and management. She actively contributes as a scholar, educator, advisor, writer, TEDxSpeaker, business developer, and a social entrepreneur. At Rotterdam School of Management, she is an Associate Dean for China Business & Relations, a tenured Professor on Entrepreneurship and Innovation; the Founder and the Head of Erasmus-Huawei Collaboration Program; In addition, she is founder of NewSilkRoad Group, Erasmus China Business Center; and a Senior Academic Advisor for the Steering Group of Dutch National Framework of the BBA Program International Business. She has been a Visiting Professor and a Research Fellow at Harvard University (Harvard Business School, Harvard Law School), Cornell University, as well a Honorary Professor at Beijing Jiaotong University and guest professor at Shanghai University of Finance and Economics. In 2015, Professor Zhang is recognized as "Top 40 Business School Professor Under 40" worldwide.