"The Master of Motivation," Zig Ziglar has been described as "one of America's icons," "the salesman's salesman," and "a legacy that will forever impact our history." Helping people to achieve long-term balanced success based on his philosophy of character, attitude, and skills, he has impacted more than a quarter billion people and continues to make a difference in the lives of those who act on his philosophy. This Way Up! is "Zig Ziglar's Original Classic on Breakthrough Achievement." It is the course that preceded See You At The Top ----which is his international bestseller (almost two million copies sold) that made him famous. This Way Up! is considered Zig's "lost" manuscript. This never before released classic title is known only by Zig's total devotees. It is the foundational material that Zig developed when he first began his career. It is "Zig Unplugged," incredibly dynamic and "on fire" as a new young superstar.

Zig deals with goals, attitude, discipline, and self-image to help you move from survival to stability, from stability to success, and from success to significance.