Whether presenting a product or principle, service or idea, we all engage in sales. Full of entertaining stories and real-life examples, Secrets of Closing the Sale will give you the strategies and guidelines you need to become proficient in the art of effective persuasion. You will learn how to project warmth, enthusiasm, and integrity, increase productivity and professionalism, overcome objections, deal respectfully with challenging prospects, effectively use over one hundred creative closes In addition to the life-changing original content, this new edition includes fresh opening and closing chapters, up-to-date business models, and success stories throughout that illustrate the relevance of these truths in the marketplace today. By using Zig's proven methods, you will be able to face your prospects with enthusiasm and confidence.