"This book can motivate young people to become entrepreneurs. You don't necessarily need a degree, as Zitelmann shows in his book ¬- and as I know from my own life experience. Of far greater importance are good entrepreneurial ideas - ideas that create benefits and help other people." - Dirk Rossmann, Managing Director, Dirk Rossmann GmbH, pioneer of drugstores and billionaire businessman "This much-needed book examines success and what it takes to achieve it. Looking in detail at the case histories of those who had the courage and tenacity to blaze new trails, to apply themselves and to learn, Dare to be Different and Grow Rich contains lessons for all who want to achieve great things. It looks to the future as well as to the past. Inspired by the accruements of other achievers, it will motivate today's generation to emulate them and to accomplish things that will not only bring success to themselves but will provide the innovations that improve the common lot for all of us." - Dr Madsen Pirie, President, the Adam Smith Institute "Some sound advice from someone who knows what he's talking about and practices what he preaches.

As an added bonus, you will learn some fascinating facts about business history and the entrepreneurial movers and shakers that make it happen." - Dr Kristian Niemietz, Head of Political Economy, Institute of Economic Affairs "A fascinating explanation of the positive effect of goal setting on enabling people to become extremely wealthy."- Dr Gary Latham, Secretary of State Professor of Organizational Effectiveness at the Rotman School of Management, University of Toronto and co-author, Goal Setting Theory: Controversies and resolutions "This book uses the interesting biographical details of well-known successful people to make practical observations about how others can also succeed. Zitelmann's background, being a highly successful entrepreneur himself in addition to having a PhD in sociology, gives him unique credibility, and the result is a very satisfying read." - Dr Richard Smith, Professor of Psychology, University of Kentucky "There are plenty of books that purport to tell you how to succeed. Many of them are full of platitudes. But Rainer Zitelmann approaches the topic methodically, logically and consistently. The result is completely convincing.

And he is a man who knows what he is talking about when it comes to commercial success." - Daniel Hannan, Member of the European Parliament, journalist and President, The Initiative for Free Trade.