Publications written by: Sheth, Jagdish N.

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Digital Consumer Behavior 9781032573687 Published: 2026 $ 89.69	Digital Consumer Behavior 9781032573700 Published: 2026 $ 330.35	AI Marketing Essentials : Concepts and Practice for the Digital Age 9781032812311 Published: 2026 $ 75.89	AI Marketing Essentials : Concepts and Practice for the Digital Age 9781032818832 Published: 2026 $ 262.20
Marketing Theory : Evolution and Evaluation 9781394310548 Published: 2025 $ 152.75	Handbook of Vocational Education and Training : Foundations for Transforming the Nation 9781032768465 Published: 2025 $ 248.40	Handbook of Advances in Marketing in an Era of Disruptions : Essays in Honour of Jagdish N. Sheth 9789352809585 Published: 2019 $ 158.70	Tectonic Shift : The Geoeconomic Realignment of Globalizing Markets 9780761934905 Published: 2018 $ 62.10
Legends in Strategic Marketing: Rajan Varadarajan 9789352805952 Published: 2018 $ 945.30	Legends in Marketing: Gerald Zaltman 9789352806645 Published: 2018 $ 945.30	Measurement of Priority Schedules in the Acquisition of Durable Appliances : 161-66 (Classic Reprint) 9780266842835 Published: 2017 $ 35.80	Legends in Marketing: Paul E. Green 9789386042941 Published: 2017 $ 1,090.20
Genes, Climate, and Consumption Culture : Connecting the Dots 9781787434127 Published: 2017 $ 75.48	Measurement of Priority Schedules in the Acquisition of Durable Appliances : 161-66 (Classic Reprint) 9781528526524 Published: 2017 $ 13.21	Breakout Marketing for Emerging Markets : Business and Marketing Tactics for Achieving Growth 9780134434957 Published: 2016 $ 70.27	Legends in Consumer Behavior: James R. Bettman 9789351506652 Published: 2016 $ 1,000.75
Legends in Marketing: George S. Day 9789351502890 Published: 2016 $ 1,310.07	Legends in Consumer Behavior: Jacob Jacoby 9789351501244 Published: 2015 $ 1,200.90	Legends in Consumer Behavior: Morris B. Holbrook 9788132118602 Published: 2015 $ 1,510.23	The Accidental Scholar 9789353289911 Published: 2014 $ 48.30

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