This timely book explores the challenges posed by AI to the creative sector, emphasizing the consequences for authors and creators. Featuring cutting-edge contributions from leading international legal scholars, it interrogates whether existing rights and legal frameworks can adapt to the rise of AI, or if entirely new rules are needed. Questioning traditional legal concepts in light of AI's transformative influence, contributors assess fields such as intellectual property, privacy and data protection, fundamental rights and international law. They discuss the various facets of AI regulation, copyright and payment models, as well as different legal regimes and their applicability to AI, including unfair competition. The book also confronts under-explored issues like generative AI training, the regulation of rights reservation, author remuneration and perspectives on AI in the Global South. Artificial Intelligence and Creativity is a key resource for scholars and students of intellectual property law, as well as practicing lawyers specializing in the law of artificial intelligence. Researchers in other disciplines, from economics to the humanities, interested in the impact of AI and its regulation will also benefit from its comprehensive overview of this increasingly complex and controversial field.