ContentsForeword: The need for a holistic approach to regulating data xvIoannis LianosIntroduction: Data, privacy and competition law interplay 1Maria Ioannidou and Despoina MantzariPART A THEORETICAL UNDERPINNINGS1 Some commonly held but shaky assumptions about data, privacy andpower 17Michael Veale2 The interplay of consumer privacy, competition, and regulation 35Olga Kozlova Guglielmi, Philipp Tillmann and Catherine Tucker3 Regulating data processing for digital advertising: Why we got it wrong(and how to fix it) 58Konstantina Bania4 Pro-competition and online safety: A more holistic approach to digitalplatform regulation 90Beatriz Kira5 Digital competition policy: In search for a new raison d'être 113Oles AndriychukPART B KEY SUBSTANTIVE ISSUES6 Data transfer, data pools and data spaces in the light of the new HorizontalGuidelines and Block Exemptions 127Björn Lundqvist7 ESG data and EU competition enforcement: From "green" to "digital"antitrust in sustainable markets 140Giulia Schneider8 Exclusionary and exploitative abuse of consumer data 185Anca Daniela Chirita9 Can data protection friendly conduct constitute an abuse of dominanceunder Art 102 TFEU? 209Klaus Wiedemann10 The role of privacy in merger control: Limiting principles, theories ofharm, and operationalisation 236Elias Deutscher11 Data-driven conglomerate mergers 266Daniele Condorelli and Jorge Padilla12 Privacy considerations in the context of merger control 279Ioannis KokkorisPART C REMEDIES AND MARKET INVESTIGATIONS13 Data access remedies: Economic trade-offs, data privacy and regulatoryimplementation 314Daniel Schnurr14 Shaping remedies at the interface of EU competition and data protectionlaw: Synergies, tensions and gaps 340Inge Graef15 US antitrust remedies and data privacy 355Erika M. Douglas16 Competition policy and data protection law: The complexity of itsinterplay from an economic perspective 382Wolfgang Kerber17 Searching for new instruments in competition law: Market investigationsas a case in point 403Adrian KuenzlerPART D ENFORCEMENT ISSUES GLOBALLY18 Interdisciplinary enforcement in competition and data protection law 420Agustín Reyna19 Deus ex civilem societatem: Some empirical reflections on the interventionof civil society in anti-trust proceedings 433Ioannis Kouvakas and Tomaso Falchetta20 Exclusionary or exploitative abuse of dominance in China?: Data as animportant tool to exclude rivals and exploit consumers 455Grace GAO Yajie21 Dealing with moving targets: A Brazilian perspective of enforcement inthe interface of competition law and data protection 479Caio Mário S. Pereira Neto, Daniel Douek , Daniel FavorettoRochaandGiulia de Paola22 Navigating in convection currents: The interface between competition lawand data protection 510Gönenç Gürkaynak, Ali Kagan Uçar, Uzay Görkem Yildiz and GöksuKiribrahim23 Government-created e-bazaars: Assessment of an Indian experiment 531Trichy V. Krishnan and Vikas Kathuria.