This book examines the relationship between intellectual property (IP) law and the sports industry, exploring opportunities and challenges at their intersection. Jason Haynes and Justin Koo address how the legal principles of IP rights must evolve to address digitalization, artificial intelligence, and global market integration. Key Features: Addresses the diverse IP portfolios of sporting bodies Analyzes personality rights development in relation to athletes' personal brands Covers practical examples of contemporary issues affecting the intersection of sports and IP law Considers legislative responses to unfair competition, including ambush marketing by non-sponsors Investigates copyright protection of broadcasts to combat digital piracy as well as territorial licensing exclusivity and market integration principles in global broadcasting Intellectual Property Law and Sports is an essential resource for legal practitioners interested in the application of IP in sporting contexts, as well as sports managers and agents. It is also vital for students and scholars in IP and sports law, sports management, and entertainment law.