This volume takes a novel approach to strategy in the corporate sector: how can understanding the ephemeral seasons of the business life cycle help leaders manage their companies? Businesses all naturally go through cycles of birth, growth, and decay, and here Theodore Modis helps decode the rhythms of these changes for his readers. By pinpointing what season a company is in, strategists can make educated decisions about how to compete in the marketplace, how to direct their advertising efforts, and how to counterattack. This powerful guide lays out rules for how companies can grow swiftly but painlessly, and it deserves a place on any business consultantant's desk.