Preface Acknowledgements About The Authors Chapter 1: Using Evaluation as a Tool to Improve Health Programs and Reduce Health Disparities Introduction Overview of the Book''s Focus, Framework and Structure An Overview of Evaluation and Related Concepts Evaluation Based on a Culturally Responsive, Racialized, and Social Justice Framework Rethinking Health and Health Disparity Program Evaluation Mistrust in Health Care and Government Chapter Reflection and Application Supplemental Resources Chapter 2: Bias, Discrimination, and Racism in Health and Health Programs: Implications for Evaluation Introduction Defining Race and Ethnicity in the United States Health Disparities, Health Inequities, and Health Equity Health Disparities, Health Inequities, and Health Equity Behind the Disparities Behind the Disparities Implications for Health Disparity Programs and their Evaluations The Deficit Model Medical Trust and Mistrust Chapter Reflection and Application Supplemental Resources Chapter 3: Theories of Health Behaviors and Program Evaluation Introduction What is Theory and Why is it Important? What is Theory and Why is it Important? Major Theories of Health Behaviors and Outcomes Major Theories of Health Behaviors and Outcomes Major Theories of Health Behaviors and Outcomes Major Theories of Health Behaviors and Outcomes Chapter Reflection and Application Supplemental Resources Chapter 4: Culturally Responsive and Equity-Focused Health Program and Evaluation Planning Introduction Importance of Needs Assessment in the Planning Process Key Issues and Questions Prior to Health Program Planning Integrating Health Program Planning and Evaluation Planning Health Planning Models Planning from a Culturally Responsive and Equity-Oriented Perspective Faulty Assumptions During the Program and Evaluation Planning Process Practical Steps in Health Program Planning and Evaluation Planning Tools to Guide Program and Evaluation Planning Chapter Reflection and Application Supplemental Resources Chapter 5: Ethics, Standards, and Social Justice Evaluation Approaches Introduction Ethics: Definition, Core Components, and Types Critical Thinking and Ethics Interplay Between Evaluation Ethics, Standards, and Social Justice Conflicts of Interest in Health Evaluations Culture, Ethics, and Evaluation Ethical Principles, Program Evaluation Standards, and Social Justice Evaluation Approaches with Ethical and Social Justice-Focus Ethics and Social Justice Considerations in Using AI in Health Program Evaluation Chapter Reflection and Application Supplemental Resources Chapter 6: Engaging with Priority Populations and Communities in Health Program Evaluations Introduction Engagement with Priority Populations: An Overview Social Justice Foundations for Engaging with Priority Communities The Value of Engagement and Examples Throughout the Evaluation Process Using Engagement to Increase Cultural Understandings and Equity Identifying Key Audiences for Engagement Activities Continuum of Engagement for Different Purposes and Potential Results Barriers to Engagement and Ways to Minimize Them Chapter Reflection and Application Supplemental Resources Chapter 7: Asking Evaluative Questions to Understand Program Outcomes and Advance Equity Introduction Distinguishing between Evaluation Questions and Research Questions Learning About the Program and Its Context Meaningful Evaluation Questions: Sources Beyond Project Goals Mitigating Power Dynamics When Identifying Evaluation Questions Characteristics of Good Evaluation Questions Types of Evaluation Questions AI and Generating Evaluation Questions Crosswalk of Evaluation Questions with Project Goals and Logic Model Chapter Reflection and Application Supplemental Resources Chapter 8: Selecting Measures and Collecting Data Introduction An Equity Based Framework for Selecting Measures and Collecting Data Criteria Behind Selecting and/or Developing Measures Using Existing Data Using Existing Measures Developing Measures for Health Program Evaluations Data Collection Building Trust Response Rates and Hard-to-Reach Groups Chapter Reflection and Application Supplemental Resources Chapter 9: Selecting and Using the Best Designs Introduction Evaluation Designs Complex Evaluation Designs Adapted from Health Research and Clinical Studies Comparison and Control Groups Rigor Expanding Concepts of Rigor Selecting An Evaluation Design Chapter Reflection and Application Supplemental Resources Chapter 10: Analyzing Health Program Data Introduction Deductive and Inductive Reasoning Analyzing Quantitative and Qualitative Data Inferential Statistics and Statistical Significance Qualitative Data Analysis Intersectionality, Disaggregation and Data Analysis Data Visualization Using Artificial Intelligence (AI) in Data Analysis Interpreting the Data Chapter Reflection and Application Supplemental Resources Chapter 11: Reporting and Disseminating Evaluation Findings that are Usable and Used Introduction Reporting Evaluation Results Types of Evaluation Reports Visual Representation of Data Universal Design Helping Audiences Engage with Evaluation Findings Using Artificial Intelligence Disseminating Results Making Results Usable and Used Chapter Reflection and Application Supplemental Resources Chapter 12: Moving Forward While Pushing Back Introduction The Framework Cross-Cutting Themes Underlying the Framework Defining Success Benefits and Barriers of Engagement Doing Evaluation in a Politicalized World Chapter Reflection and Application Supplemental Resources Appendix A: American Evaluation Association Evaluators'' Ethical Principles Appendix B: Program Evaluation Standards Appendix C: Culturally Responsive and Equity-Focused Evaluations of Public Health Programs: Six Checklists References.