The new pregnancy handbook by NHS midwife, women's health advocate and content creator, mamadinya - PLATFORM: Instagram 115k (UK 29.6%) Tiktok 378.3k (UK 57.8%, Nigeria 6%, South Africa 3.8%) Mama Classes Instagram 204k EXPERT: Elizabeth Idowu (Mamadinya), is a dedicated healthcare professional with nine years of experience as a health care assistant, nurse, and midwife. - DIVERSITY: Mamadinya's mission is to be accessible to all women, especially those who lack opportunities to access expert education, especially POC women. She believes institutions have continually failed them and she wishes to fix that. OPPORTUNITY: We will fill the gap in the market for women of colour and a younger readership.

Elizabeth has a very different profile to the other type of pregnancy and birthing authors out there. - APPEARANCES: Mamadinya was in Jack Whitehall's latest Netflix series, "Fatherhood with my Father", in September 2024. - GROWTH: Mamadinya is currently working on a documentary series entitled "Diary of a Midwife". This project is intended to be in production with both Dragonfly and Big Productions - date TBC. - SUCCESS IN BUSINESS: Mamadinya organises antenatal classes, Mama's Classes, which sold out. Due to extreme demand, the class sizes have been expanded. Competition: How to Grow a Baby and Push It Out; What to Expect When You're Expecting; The Modern Midwife's Guide to Pregnancy, Birth and Beyond; Hypnobirthing; Your Baby, Your Birth; Midwife Marley's Guide For Everyone. Hooper, Clemmie; Murkoff, Heidi; Louise, Marie; Miller, Siobhan; de Cruz, Hollie; Hall, Marley.