Dr. Srinivasa K. Rao, the author, is a biomedical scientist, entrepreneur, and advocate for public health and nutrition. With a Ph.D. from the University of Paris, France (1988), he has spent over three decades contributing to scientific research, education, and the development of innovative health-focused products. Based in New York, Dr. Rao has held esteemed academic positions, including roles at Columbia University, Albert Einstein College of Medicine, LIJ Medical Center, and as an adjunct faculty member at Queens College, City University of New York.
His work in the vaccine industry further expanded his insights into public health, nutrition, and global health initiatives. He has actively contributed to discussions at academic and industry forums, including meetings with the World Health Organization (WHO) and the pharmaceutical and vaccine sectors. As an entrepreneur, Dr. Rao has championed sustainable and nutritious food solutions. He introduced quinoa farming to India, promoting its health benefits and accessibility. His entrepreneurial ventures expanded to high-protein rice . Currently, he is working to introduce these innovative products to the U.S.
market, advocating for healthier choices for all. A Legacy of Research, Writing, and Innovation: ¿ Scientific Publications: Authored over 30 peer-reviewed scientific articles. ¿ Popular Writings: Published more than 100 articles on food, nutrition, and Ayurveda. ¿ Public Engagement: Organized and presented over 200 talks on health, well-being, and nutrition in the past three years. ¿ Certifications: Earned 14 certifications in food, nutrition, and business from prestigious institutions, including Harvard, Stanford, Wageningen University, and the University of Colorado. ¿ Books Authored: Published three books-Scientists Greater than Einstein, Quinoa Nutrition and Health Benefits, and Path to Nobel-with two more, Health Span and Food Rules. ¿ Educational Resources: Curated a database of over 1,000 edible plants to support diverse educational tools, including wall charts, games, rhymes, and online resources promoting food awareness. ¿ Product Development: Developed over 15 food education products and introduced to the market and some more in the pipeline.
With 100 Food Rules, Dr. Srinivasa K. Rao brings together his rich experience in science and nutrition to offer readers a practical, evidence-based guide to lasting health and wellness.