This textbook equips students with a conceptual understanding and interpretation of statistics and its applications in the business world, while also promoting diversity, equity, and inclusion. The 11th ediiton takes a step-by-step approach, ensuring that beginners can easily grasp the concepts and succeed in a basic statistics course. With a focus on real-world application, this title uses examples and exercises to illustrate how statistics can be applied to solve current business scenarios. Additionally, the authors recognize the growing importance of data analytics and support the development of these basic skills through an application-based section on data analytics at the end of each chapter along with easily accessible data sets for practice.