Introduction xi Céline PASCUAL ESPUNY, Amélie COULBAUT-LAZZARINI and Natacha SOUILLARD Part 1. Semiotic Approaches to the Diversity of Forms of Discourse About and From the Plant World 1 Chapter 1. Inclusion of the Plant Kingdom in Communication About Reforesting: Semiotic Analysis 3 Andrea CATELLANI 1.1. Introduction 3 1.2. Corpus and methodology details 4 1.3.
Narrative and axiological aspects: the forest as a primary giver and receiver 7 1.4. Discursive aspects: actorialization and temporalization 11 1.5. Overarching rhetorical strategies 14 1.6. Conclusion: making use of the forest in communications 15 1.7.
References 17 Chapter 2. Phytosemiotics: Codes, Signs and the Acts of Transformation 21 Nicolas ZENGIARO 2.1. Introduction 21 2.2. Phytosemiotics: self-organization and information exchange 22 2.3. Semiosis as encoding: action potential 25 2.
4. The signs of transformation: limitrophy and permeability 32 2.5. Conclusion 37 2.6. References 38 Part 2. Coconstructing a New Relationship with the Living World and Environmental Education 43 Chapter 3. "Space to Spare": The Paradoxes of Tourist Communication 45 Erica LIPPERT 3.
1. Introduction: the paradoxes of tourist communication 45 3.2. Analyzing tourist communication of influencers on Instagram: a few basic points 46 3.3. Romanticized storyliving about nature and the "postcardization" of landscapes 51 3.4. Conclusion: paradoxes of (eco)tourism communication 57 3.
5. References 59 Chapter 4. Human/Plant Connections in Mid-mountain Regions: From Resource to Relatedness? 63 Amélie COULBAUT-LAZZARINI 4.1. Plants and the public sphere 63 4.2. Environmental communication as an anchor point in thinking about our place in the world: a shift towards relatedness 65 4.3.
Methods and fields 66 4.4. Plants: a crucial component in our relationship with the world 67 4.5. Connections with the plant world: towards reliance? 71 4.6. References 71 Chapter 5. Nature in Abandoned Ruins: A Resource for Environmental Education 75 Nathanaël WADBLED 5.
1. Introduction: opening our eyes to abandoned ruins 75 5.2. Communication of wild ruins 76 5.3. Capitalizing on a communicational potential 83 5.4. Conclusion: the model of sociology of science and technology as ecological communication 89 5.
5. References 91 Part 3. Art and Mediation of the Plant World 97 Chapter 6. Representation of Plants in Autochthonous Documentary Filmmaking 99 Marine BRUN-FRANZETTI and Natacha CYRULNIK 6.1. From autochthonous subjects to an autochthonous "filmmaker-mediators", the voice of women to narrate the experience of plants and past colonization 101 6.2. Plants as an indicator of environmental degradation: autochthonous struggles and persistence of colonization 104 6.
3. A step toward ecological engagement of autochthonous filmmakers 106 6.4. Conclusion 109 6.5. References 110 Chapter 7. Art to Convey Biodiversity: Analysis of an Augmented-reality Animated Sculpture 115 Marie-Caroline HEÏD, Sarah LABELLE, Emma LAURENT, Valérie MÉLIANI and Eva SANDRI 7.1.
State of the art: relationship to the living world and sensitivity crisis 116 7.2. Presentation of sculpture 120 7.3. Studying a hybrid mediation system: fields and methodology 124 7.4. Tensions between the artistic, technological and scientific dimensions: the main research results 126 7.5.
Conclusion 133 7.6. References 133 Part 4. Sensory Aspects and Narratives Surrounding Human-Nonhuman Relations 135 Chapter 8. A Few Lessons to Draw from Ayahuasca About the Knowledge of Togetherness 137 Philippe HERT 8.1. Introduction 137 8.2.
The field study 138 8.3. The three stages of the experience 141 8.4. Dolphins and plants 145 8.5. An encounter with the plant 147 8.6.
Epistemic issues: taking account of care 149 8.7. Conclusion 151 8.8. References 152 Chapter 9. Tasting Nature: Transforming the Meaning of Wine-tasting Videos on YouTube 155 Pierre BESLAY 9.1. Objectivating the taste of wine 156 9.
2. Filming wine-tasting: a video translation of an expert practice 160 9.3. Filming the taste of wine in a different way: is it an intransmissible experience? 163 9.4. How to taste "natural" wines 169 9.5. Semiotic analysis of the tasting of natural wines 170 9.
6. Conclusion 174 9.7. References 175 Part 5. Plant Communication as a Means of Transforming Organizational Communication 179 Chapter 10. Uncertainty in Strategic Environmental Communication 181 Joshua T.L. ANDERSON, Matthew EASTIN and Megan LAMONICA 10.
1. Strategic communication to serve environmental goals 183 10.2. Environmental uncertainty in biological systems 184 10.3. Environmental uncertainty in communication systems 187 10.4. Environmental uncertainty for communication strategy 189 10.
5. Limitations and considerations for application 193 10.6. Conclusion 195 10.7. References 196 Chapter 11. Biodiversity in Discourse Surrounding CSR: What Narrative Framework is Needed to Prevent "Biodiversity-washing" 201 Céline PASCUAL ESPUNY and Catherine LONEUX 11.1.
Climate and biodiversity: the recent convergence of two parallel narratives 202 11.2. Biodiversity: bringing about a shift in CSR communication and avoiding the risk of greenwashing 207 11.3. An immature narrative, calqued from that of climate: analysis of the initial relations linking climate and biodiversity 211 11.4. Conclusion 216 11.5.
References 216 Conclusion 219 Amélie COULBAUT-LAZZARINI, Natacha SOUILLARD and Céline PASCUAL ESPUNY List of Authors 225 Index 227.