Chapter 1. The Future of AI Surge: How AI Systems can Transform Accounting Education; Suhaib B. Bani Kinana, Omar Bani Kinana, and Aya Hashem Alzboon Chapter 2. The Impact of Investment in the Circular Economy on Economic Growth: A Case Study of Some European Union Countries during the Period 2004-2020; Alaa Abu Ghazaleh, Majd I. AL-zboon, and Ibrahim M. Al-Batayneh Chapter 3. The Reality of Circular Economy Investment in European Union Countries; Alaa Abu Ghazaleh and Majd I. AL-zboon Chapter 4.
Integrating Business Intelligence and Strategic Foresight to Achieve Supply Chain Sustainability; Laith Al-Twiqat and Majd I. AL-zboon Chapter 5. The Impact of Climate Change Disclosure on Accounting Conservatism: An Applied Study on a Sample of Middle Eastern and North African Countries; Ahmed Obaid Talak and Wisam Neama Hussein Chapter 6. The Effect of Applying Kaizen Costing Approach on Profitability; Amal Salama Al Sarhan Chapter 7. The Relationship between the Audit Triangle (Internal and External Audit, and Audit Committee): With Reference to the Internal Control System and Fraud Prevention; Monther Al-Raqqad and Suhaib B. Bani Kinana Chapter 8. Understanding Internal Audit, External Audit, and Audit Fees; Monther Al-Raqqad and Suhaib B. Bani Kinana Chapter 9.
Does Bank FinTech Reduce Market Risk and Insolvency Risk? Evidence from Jordan; Arafat Mansoor Al-Raeai Chapter 10. The Impact of Financial Stability on Economic Growth in Light of Digital Transformation; Suhaib B. Bani Kinana and Majd I. AL-zboon Chapter 11. The Role of Digital Transformation in Enhancing Economic Sustainability; Suhaib B. Bani Kinana and Majd I. AL-zboon Chapter 12. The Role of Social Media Influencers-Brand Congruence in the Relationship between Social Media Influencers and Purchasing Decision-Making using the AISAS Model; Mohamed Al-Gharib, Suliman Ali, and Areej Al-Barri Chapter 13.
Conscious Capitalism or Strategic Signaling? Examining the Role of Ethical Brand Positioning on Gen Z's Purchase Intentions; Alaa Mohammad Alkhalailah Chapter 14. Eco-Branding Green is the New Black How the Gen Z Makes Purchasing Decisions ; Malek Alharafsheh Chapter 15. Green Meets Justice: The Fusion of Eco-Branding and Social Responsibility in Influencing Gen Z Purchase Behavior; Abbas Mohammad Al- Hawamdeh Chapter 16. The Idea of Reimagining Consumer Engagement: The significance of Corporate Moral Identity in Fixing the Ethical Consumption Behavior of Gen Z; Abbas Mohammad Al-Hawamdeh Chapter 17. Beyond the Buzzwords an Astonishing Study on the Effectiveness of Sustainable Brand Activism on Gen Z Consumer Loyalty and Brand Advocacy; Malek Alharafsheh Chapter 18. The emergence of Phygital marketing: An Assessment of Consumer Experience over a Multifunctional Web and Retail Brand Interaction; Baha Aldeen Mohammad Fraihat Chapter 19. Beyond the Funnel: Customer Journeys Reconsidered with the Age of Predictive Marketing; Baha Aldeen Mohammad Fraihat Chapter 20. AI-enabled Personalization and Consumer Trust: An Exploration of the Ethical Considerations in the Modern Marketing Environment Utilizing Data; Malek Alharafsheh Chapter 21.
A Generational Comparison: The Use of Nostalgia Marketing in Promoting Consumer Engagement; Omar Zraqat Chapter 22. Brand loyalty and Experiential Marketing: The implications of Immersive Consumer Engagement on Retail industry; Lina Fuad Hussien.