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Launching the Future : Insights from a Maiden Capital Campaign in Higher Education
Launching the Future : Insights from a Maiden Capital Campaign in Higher Education
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Author(s): Okaomee, Anne
ISBN No.: 9781968762421
Year: 202601
Format: Trade Paper
Price: $ 23.79
Status: Out Of Print

Launching the Future offers a candid and reflective analysis of a maiden capital campaign in higher education. Drawing from firsthand experience, the book examines the planning, execution, and outcomes of a comprehensive fundraising effort, highlighting both challenges and successes. With a focus on strategic planning, donor engagement, and campaign execution, the author blends personal reflection with practical insights, supported by best practices in university advancement. This book serves as both a professional case study and a guide for advancement officers, administrators, and scholars seeking to understand the complexities of capital campaigns. Readers will gain: ¿ A detailed account of the stages of a five-year capital campaign ¿ Analysis of pre-campaign planning, donor strategies, and stewardship practices ¿ Lessons and recommendations for future campaigns based on real-world experience ¿ Insights into building institutional capacity for sustainable fundraising Whether you are a development professional, university leader, or student of philanthropy, Launching the Future provides an honest and instructive look at what it takes to mobilize resources, inspire stakeholders, and chart a course for institutional advancement.


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