This book focuses on the high speed serial (HSS) system design as it relates to electronic system design engineers, electronic packaging engineers and to signal and power integrity engineers. The book covers basic concepts input/output (I/O) signalling including trends, protocols, basic signal and power integrity concepts, an overview of current HSS system design and specifications, channel loss components, typical HSS topologies, electrical modelling methodology and techniques, link simulation techniques, link analysis and optimization, and link measurement parameters and techniques. It includes practical design examples and recommendations, as well as typical measurement parameter values and failure analysis.