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The Chinese Dairy Market : Opportunities and Challenges
The Chinese Dairy Market : Opportunities and Challenges
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Author(s): Gan, Quan
ISBN No.: 9781138203761
Pages: 256
Year: 202101
Format: Trade Cloth (Hard Cover)
Price: $ 157.35
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

This book looks at the economic development and financial (and marketing) strategies together with health issues of the Chinese dairy industry. The book provides a distinctive angle on how to integrate health policy, industry organization, product design, and market penetration in one coherent framework: supplying differentiated healthy milk products to meet the increasing Chinese demand. The book focuses on an important theme which is food safety crisis. The book illustrates how a profound social change is unfolding in China through the dairy industry.


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