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Digital Transformation in the American Hotel Industry : Enhancing Competitiveness and Creating Employment
Digital Transformation in the American Hotel Industry : Enhancing Competitiveness and Creating Employment
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Author(s): Cheng, Jiajun
ISBN No.: 9781967799169
Year: 202504
Format: Trade Cloth (Hard Cover)
Price: $ 37.10
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Professor Cheng Jiajun, Founder and Chief Technology Officer of CJJ Innovations Inc., is a globally recognised authority in data analysis, artificial intelligence, and hotel CRM systems. His work has catalysed significant advancements in the hospitality sector, enhancing operational efficiency and customer satisfaction through innovative technological solutions. As an Expert Committee Member of the Shenzhen CIO Association since January 2021 and Industry Professor at the WQ1000 Platform since February 2023, Professor Cheng has been instrumental in shaping industry standards and fostering academic-industrial collaboration. In his research projects, Professor Cheng has led initiatives that have profoundly impacted the hospitality industry. Notably, his work on the "Application of AI in Hotel Personalized Recommendation Systems" (2022-2023) garnered the First Prize for Scientific Research Achievements by the China Wisdom Engineering Research Society. This project achieved a 20% increase in booking conversion rates and a 25% rise in customer satisfaction. His subsequent projects, including "Application of Data Privacy and Security in Hotel CRM" (2023-2024) and "Enhancing Hotel Marketing Effectiveness through Big Data Analysis" (2021-2022), have further solidified his reputation by significantly improving data security, customer trust, and marketing ROI.


Professor Cheng's academic contributions are equally noteworthy, with publications such as "Optimizing Hotel CRM System Decision Support with Big Data Analysis" and "AI-Based Hotel Customer Churn Prediction Model," which have provided valuable insights into leveraging technology for enhanced decision-making and customer retention. His portfolio of patents and software copyrights, including AIHost, RevOptimizer, ServiBot, and SmartStay, as well as numerous developed systems like the ERP-based CRM Order Management Method and Hotel Backend Data Analysis System, underscores his commitment to driving technological innovation in the hospitality field.


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