I set out to become a programmer-not a marketer. Twelve years ago, with no formal background, I began learning to code outside of school, never imagining where that journey would lead. Before I knew it, I was a software engineer at eBay. After working at eBay and another Silicon Valley startup, I realized I'd gained enough experience to help others follow the same path, which inspired me to write a book to help aspiring programmers. What happened next was even more shocking than landing the job at eBay without a computer science degree: my books, *The Self-Taught Programmer* and *The Self-Taught Computer Scientist*, sold over a hundred thousand copies. Over 175,000 people enrolled in the follow-up course I created on Udemy, and the Facebook group I started for self-taught programmers grew to more than 350,000 members. From delivering keynote speeches in Japan to getting millions of views on social media, serving as an SVP at CompTIA, and being featured in *Forbes*, *CNBC*, and *People* magazine, my career and life unfolded in ways I never imagined. It's been a wild ride-and it all happened because I mastered one essential skill: marketing.

In this new book, I'll share what I learned on my journey to becoming a self-taught marketer so you can effectively promote your product-whether it's a website, app, new energy drink, book, or podcast. You'll discover: - How to position your product, define your audience, and craft a marketing strategy that drives sales. - The psychology behind viral content and influence-and how to harness it to spark conversations about your brand. - How to market your product without relying on a massive audience or budget. - How to turn engagement into revenue and help any product gain traction-even if you're starting from scratch. Whether you're a startup founder, author, or creator, this book will empower you to effectively position and sell your product. The secret to a million-dollar product launch is in your hands-are you ready to unlock it?.