This is a comprehensive guide to the process of generating ideas for creating character and environment art. The book shows comprehensive workshops and techniques to embed the fundamentals of designing characters and environments for games and film. The underlying process is explained and demonstrated to give a straightforward approach that anyone can use. Using these processes, you will be able to produce designs that are straight out of your imagination. This book teaches you how to use your imagination to design characters and environments. As well as evolving these ideas through the various stages of ideation, the book covers both environment and character workflows. The book is accompanied by a series of videos breaking down the process of research and creation, as well as additional exercises and breakdowns of good workflow for readers to follow along with as they develop their skills. This book will be of great interest to anyone looking to gain a grounding in the theory and practice of concept art for character and environments.

It will be particularly useful for students on game art courses.