We've arrived in a new era--GenAI is reshaping industries and decision-making processes across the board. As a result, understanding its potential and pitfalls has become crucial. But in order to stay ahead of the curve, you'll need to develop fresh perspectives on leveraging AI beyond mere technical know-how. Geared toward business leaders and tech professionals alike, this book demystifies the strategic integration of AI into business practices, ensuring you're equipped not just to participate but to lead in this new landscape. This insightful guide by industry leaders Rob Thomas, Paul Zikopoulos, Kate Soule, and Dario Gil goes beyond the basics, offering real-life success stories and learned lessons to provide a blueprint for meaningful AI engagement. Whether you're a novice or a seasoned expert, you'll come away with an enhanced understanding of GenAI. Recognize the transformative potential of AI in business and how to harness it Navigate the ethical and operational challenges posed by AI with confidence Understand the dynamic interplay between AI technology and business strategy Implement actionable strategies to integrate AI into your organizational culture Step confidently into the role of an AI value creator, equipped to lead and innovate.