INTRODUCTION 1 PART 1: AI SEO, IN PLAIN ENGLISH 7 CHAPTER 1: Introducing AI SEO 9 CHAPTER 2: Understanding How Search Works Now 21 CHAPTER 3: Undertaking Your First 30 Days with AI SEO 35 CHAPTER 4: Talk Like an AI SEO Pro 49 PART 2: MEASURING AI SEO 67 CHAPTER 5: Tracking the Metrics That Matter 69 CHAPTER 6: Setting Up Your AI SEO Dashboard 85 CHAPTER 7: Using Competitive Intelligence for AI SEO 99 CHAPTER 8: Conducting Experiments That Don't Fool You 109 PART 3: BUILDING AN AI-FRIENDLY WEBSITE 119 CHAPTER 9: Building Your Topic Game Plan 121 CHAPTER 10: Conducting an AI-Readiness Checkup 151 CHAPTER 11: Establishing Foundations That Bots (and Models) Love 169 CHAPTER 12: Creating Bottom of Funnel Pages That Win Answers 183 CHAPTER 13: Earning Topical Authority 199 CHAPTER 14: Fixing Underperformers 211 CHAPTER 15: Making Images, Video, and Data Work for You 223 PART 4: BUILDING CREDIBILITY ACROSS THE WEB 235 CHAPTER 16: Identifying Signals That Move AI Systems 237 CHAPTER 17: Looking Good Wherever You're Found 251 CHAPTER 18: Owning the Topic 265 CHAPTER 19: Garnering Reviews That Count 283 CHAPTER 20: Earning Links, Mentions, and Citations 293 CHAPTER 21: Playing It Safe: Governance, Risk, and Compliance 305 PART 5: THE PART OF TENS 323 CHAPTER 22: Ten Common AI SEO Myths 325 CHAPTER 23: Ten Creative AI SEO Techniques 335 INDEX 347.