(Book). This book takes the reader inside of the company, the factories, the processes, and the thinking, in building the brand name and tradition that Leo Fender started in 1946. A behind-the-scenes look at manufacturing and release of Fender Electric Guitars and Basses between the years 2002-2006, written by the person responsible for bringing these instruments to market at that time. The book features the what, why, where and when of 115 price list models released between 2002-2006 shown and explained in detail with beautiful colorful pictures. The detailed specs and facts behind each model are also included. There are also 30 models, many of which have never been seen before, described as the book concludes.