Professor Desmond Hui Desmond Hui is Professor and Founding Head of Department of Art and Design, Programme Director of BA in Art and Design and the BA in Cultural and Creative Industries in the Department of Art and Design at the Hang Seng University of Hong Kong. He obtained Bachelor of Architecture from Cornell University; Master and Doctor of Philosophy in History of Art and Architecture from the University of Cambridge. A registered architect in both Hong Kong and Canada, he has held Visiting, Honorary and Adjunct Professorship in Mainland China and Hong Kong. Formerly he was Associate Dean of Arts and Professor at the Chinese University of Hong Kong. He taught architecture previously at the University of Hong Kong and was Director of the Centre for Cultural Policy Research at HKU. He has served on various international advisory committees including Expert Advisor to UNESCO and British Council on cultural and creative industries and is member of the International Committee of Architectural Critics (CICA). He was Guest Scholar at the Canadian Centre for Architecture (CCA) in 1998 and Research Fellow of St Edmund''s College, University of Cambridge 1989-90. He is Chief Author and Editor of several government/ public studies related to arts and cultural policy in Hong Kong including theBaseline Study on HK''s Creative Industries(2003),A Study on Creativity Index(2005),Study on the Relationship between the Pearl River Delta and Hong Kong''s Creative Industries(2006) andMapping Study of Creative Clusters in Hong Kong(2010 & 2014).

He was selected as Lead Curator for the 11thInternational Architecture Exhibition of Venice Biennale Hong Kong Pavilion in 2008 and Co-Curator in 2012. He has served as appointed member of the Antiquities Advisory Board, Commission on Strategic Development and Non-Executive Director of the Urban Renewal Authority and is at present member of Country and Marine Parks Board, Advisory Committee on Built Heritage Conservation as well as Museum Expert Advisor for the Hong Kong government. He is on the editorial advisory board ofThe International Journal of Cultural and Creative IndustriesandArts and the Marketand reviewer forHabitat InternationalandJournal of Urban Planning and Development. His research interests and areas cover history and theory of art and architecture, cultural and creative industries, cultural policy, urban development and heritage conservation. Dr Christine Choy Christine Choy is Assistant Professor of the BA in Cultural and Creative Industries of Department of Art and Design at the Hang Seng University of Hong Kong. She obtained Doctor of Philosophy in Communication, Master of Social Science in Corporate Communication, and Bachelor of Arts in Translation from the Chinese University of Hong Kong. Christine''s research approaches from functional and socio-cultural perspectives to study the role and impact of new media and digital culture in marketing, branding and public relations, strategic communication, and community engagement in the cultural and creative industries. As a secondary interest, she also researches about social media use and non-use related to policy-making.

Her works have been published in various SSCI-indexed journals, including Public Relations Review, Telecommunications Policy, Mobile Media and Communication, International Journal of Conflict Management, Journalism & Mass Communication Quarterly, and Chinese Journal of Communication. Her doctoral dissertation introduced a cultural discourse perspective to revisit the nature, roles, and impacts of political public relations campaign on participatory social media. Using a culturally grounded approach to study online public relations beyond the functional paradigm (PR as strategic organizational practice), her dissertation extends public relations scholarship to incorporate its socio-cultural roles and impacts (PR as interpersonal communication practice to co-create norms and values on social media). Christine has published a total of 9 SSCI-indexed journal articles, presented 17 papers at international academic conferences, received 4 research grants, and obtained 3 Top Paper Awards in the top International Communication Association (ICA) annual conference over the past 3 years respectively. From 2018 to 2020 consecutively, she received three international research awards from International Communication Association (ICA): 1) A Top Faculty Award on "The mechanisms of profanity diffusion in online discussion" presented by the ICA Division of Mass Communication in 2020, 2) a Top Poster Award on the topic of "Networked public emotion and social affiliation in times of administrative crises: How social media users relate and discuss Trump''s ''zero tolerance'' policy" from the Division of Communication and Technology in 2019 and 3) Best Paper Award on a study related to "Chinese on-and offline crisis communication related to celebrity endorsement crisis" in the post-conference of ICA in 2018. Formerly, Christine has industry experience serving as a branding and marketing consultant.