How much are you willing to pay for this book? £9, £28 or £150? The buyers of the book become part of a process of value and value generation: Do they choose the bargain with the evaluative addition cheap on the cover, do they buy the book at the market price, or do they pay the honest price of its socially and ecologically fair production? This unusual and also radical concept follows the interest of the Danish artist group SUPERFLEX in value systems and the shifting of valuations. This is focusin on the instability of capitalism inherent in the speculative nature of finanvial markets and instruments and examines the dissolving factor of capitalist-oriented action on society. The book places the works on display in a larger discursive context and locates them in SUPERFLEXs artistic practice from its early works to the present.