This publication accompanies the mid-career survey exhibition of British-Japanese artist Simon Fujiwara at Mudam Luxembourg. About Simon Fujiwara brings together a range of writers who approach his practice from multiple perspectives, addressing its central themes, concerns and methodologies. The essays examine the underlying structures of Fujiwara's work through fields such as psychoanalysis, iconography, branding and marketing, reflecting on the conditions of living and making art in an increasingly mediated world. Often described as holding a 'distorted mirror to the twenty-first century', Fujiwara's work is both enchanting and unsettling. This first-of-its-kind publication offers a moment to reflect on a complex and evolving practice.