Rare archival images and profiles of legendary figures chroniclepivotal moments in the history of the Red Wing Shoe Company, offering anall-access pass inside a Minnesota original that grew into an international player. Red Wing shoes are iconic. The brand's reputation forquality, durability, and design are appreciated the world over. On Minnesotafarms and Tokyo runways, on Texas oil rigs and in London offices, and at manyother sites for work and play, Red Wing shoes are proudly worn. What inspires this sort of loyalty? The Red Wing Way offers an insider's view of a company thatweathered the Great Depression, two world wars, and more, surviving andthriving by investing in its hometown, accurately predicting global businesstrends, and charting its own way. Founded in 1905, the company built a loyal customer baseamong the nation's growing ranks of manual laborers who needed safe and durablefootwear, met the call to provide boots for soldiers during wartime, and addedhunting boots in postwar prosperity. In mid-century the company began runningregional and national advertising campaigns and launched store franchisesacross the country and eventually around the world. In recent decades, Red Wingshoes have flourished as urban streetwear.

The book includes archival catalogimagery, vintage photographs of key figures and workers, studio shots offashion layouts, and more. Enhancing the narrative are profiles of interestingcharacters, quotes from customer testimonials, and descriptions of the craft ofboot making. Award-winning author Dave Kenney offers fans and newcomersalike a 360-degree look at a beloved family business that defied the odds,challenged industry consensus, took risks, and remained true to its values andcommitted to the community it has always called home.