A comprehensive resource into research methods for student and professional product designers. Research Methods for Product Design provides a practical insight into the routine phases of the design process such as observation of people, asking questions, searching for information, making and testing ideas, and ultimately generating solutions to problems. Fully updated for a new generation of designers, this second edition reflects the latest developments in design research and practice . New content covers equality and diversity, sustainable design, data visualisation, social media, artificial intelligence, and design for health and wellbeing. Featuring all-new illustrated case studies including the work of leading designers, updated step-by-step tutorials , and refreshed visual content , the book provides contemporary tools and methods for tackling today's most pressing design challenges. Research Methods for Product Design demonstrates in a clear, highly visual and structured fashion how research methods can support product designers and help them address the very real issues the world currently faces in the 21st century. Reviews of Research Methods for Product Design (First Edition): "The book is part of the mandatory curriculum in my design degree and for good reason. If you want to know how to make better products by researching and understanding peoples needs vs.

their wants this is the book to guide you." - Amazon Reviewer "This book is a very good addition to the young designers 'toolkit' and one that I would recommend" - Amazon Reviewer.