Promising all the goodness with none of the fuss, this is healthy eating with a little wiggle room - perfect for real life. 'My cooking style doesn't neatly fit into any one category - it's not low carb, not entirely plant-based, and certainly not fixated on calorie or macro counts. So, when asked, I often quip, "well, it's healthy. ish."' - Emma Petersen Based on sound nutrition, Emma embraces a joyful cooking style that is centred around her six pillars that guarantee a HEALTHY-ISH way of eating: * High protein * Plant forward * Refined sugar-free * UPF-free * Convenience-focused * Nourishing for mind and body So many of us want to embrace a healthier approach to eating, but going in hard on any particular diet often results in a sense of failure - whether through a feeling of over-restriction, or everyday life getting in the way. It's something many of us struggle with: maintaining a sense of balance and sustaining healthy eating habits. Hence the -ISH part of HEALTHY-ISH - it's a positive approach that understands the challenges people face in cooking from scratch every day. The savoury and sweet recipes included are every bit de-lish, too: like the Asian-inspired Tempeh Burger, tempting Fudgy Brownies, warming Peanut Butter Tofu Ramen and vibrant Salmon Tacos with Mango & Jalapeño Salsa - plus so much more.
* Emma has 666k followers on Instagram and 301k followers on TikTok * 76 AQS * Audience is predominantly made up of 25-34-year-olds (38% on Instagram, 45% on TikTok), 35-44-year-olds (22.8% on Instagram, 19% on TikTok) and 18-24-year-olds (13.8% on Instagram, 23% on TikTok). The gender split is largely female (84.7% on Instagram, 82% on TikTok). * Fairly even split between the UK (25.6% on Instagram, 27% on TikTok) and the US (23.5% on Instagram, 42% on TikTok), with Australia (4.
7% on Instagram, 7% on TikTok) and Canada (4.6% on Instagram, 10% on TikTok) following * Focus on food that is protein rich, free from ultra-processed ingredients, Free from refined sugars, plant-forward, convenience focused and nourishing for the mind and body Competition: One Pot, One Portion;Speedy Weeknight Meals;Pinch of Nom Air Fryer;So Good;Poppy Cooks;Ottolenghi COMFORT;The Good Bite's High Protein Meal Prep Manual;Real Healthy;Fresh Mob;MOB ONE. Eleanor Wilkinson;Jon Watts;Kay Allinson;Emily English;Poppy O'Toole;Niall Kirkland;Melissa Hemsley;MOB;.