Publicity Coverage The Wall Street Journal (3/13/25 uvpm: 36,535,823) Malort was positively reviewed in the Wall Street Journal. The reviewer writes "This quirky, enlightening, unexpectedly poignant book isn''t only for aficionados of the offbeat Chicago liquor, but fans of stubborn underdogs everywhere." Link. Eater Chicago (2/12/25 uvpm: 478,150) Malört was featured in a Valentine''s Day article from Eater Chicago . Link. Beverages, Books & More (1/3/25) Malört was featured in an article from the blog Beverages, Books & More . Link. Car Con Carne Podcast (1/3/25) Author Josh Noel was interviewed for an episode of the Car Con Carne Podcast.
Link. Third Coast Review (1/1/25 uvpm: 18,712) The Malört review from Third Coast Review was featured in a roundup of favorite reviews from the same outlet. Link. Chicago Magazine (12/19/25 uvpm: 315,568) Malört was featured in a gift guide from Chicago Magazine . Link. Supper With Sylvia (12/18/25) Noel was interviewed on the podcast Supper with Sylvia. Link. Thirty One Whiskey (12/17/24) Malört was reviewed on the blog Thirty One Whiskey .
Link. The Restaurant Guys (10/12/24) Noel was interviewed for an episode of The Restaurant Guys Podcast. Link. Saveur (12/10/24 uvpm: 479,036) Malört was featured in a gift guide list from Saveur . Link. VinePair (12/15/24 uvpm: 1,094,038) Malört was featured in a gift guide list of booze themed books from VinePair. Link. Shelf Awareness (12/4/24 uvpm: 66,341) The book event for Malört at the Book Stall in Winnetka, IL, was mentioned in a news round-up from Shelf Awareness .
Link. The Seattle Times (12/1/24 uvpm: 5,541,384) The NYT article that featured the book was also published in the Seattle Times . Link. Washington Free Beacon (11/24/24 uvpm: 744,469) Malört was reviewed in the Washington Free Beacon by Kevin Kosar, who interviewed Noel for his blog Beverages, Books & More . Link. New York Times (11/15/24 uvpm: 153,719,372) Noel and the book were named as a source in this article about the rise in popularity of Malört across the country. The article will be in the print version of the newspaper on Wednesday, November 20th. Link here.
OnMilwaukee (11/12/24 uvpm: 390,796) Noel did a Q&A with Bobby Tanzilo of OnMilwaukee ahead of the book event at Bryant''s Cocktail Lounge in Milwaukee that took place yesterday (Thursday, November 15th). Link. Milwaukee Magazine (11/11/24 uvpm: 84,450) The event at Bryant''s Cocktail Lounge in Milwaukee was promoted in an article from Milwaukee Magazine of activities to do throughout the city for the week. Link. Alcademics (11/11/24 uvpm: 8,837) Reviewer Camper English reposted a review previously published on The Alcohol Professor (10/2/24) onto his own blog, Alcademics . Link. Link to the Alcohol Professor review here. Milwaukee Record (11/8/24 uvpm: 109,376) The event at Bryant''s Cocktail Lounge in Milwaukee was promoted in the Milwaukee Record .
Link. Midwest Book Review (10/22/24 uvpm: 3,916) Malört was reviewed by Midwest Book Review . The reviewer writes "An inherently fascinating read from start to finish, Malört isn''t only the history of a distinctive liquor, it is the exploration of evolving modern tastes and cultural shifts." Link here. Westword (10/14/24 uvpm: 1,409,174) The event for Malört at TraskHawk Bar in Denver, Colorado, was promoted in an article from Westword. The article''s author also interviewed author Josh Noel about the book. Link here. Third Coast Review (10/11/24 uvpm: 20,519) Malört was featured in an article from Third Coast Review .
Link here. Publishers Weekly (10/8/24 uvpm: 476,079) A Malört event for booksellers was mentioned in an article from Publishers Weekly about the Heartland Fall Forum. Link here. Beer Search Party (10/7/24 uvpm: 848) Malört was reviewed by the blog Beer Search Party . Link here. The Times of Northwest Indiana (10/6/24 uvpm: 470,195) Malört was featured in an article from The Times of Northwest Indiana . Link here. Beverages, Books & More (10/3/24) Author Josh Noel was interviewed about Malört for the blog Beverages, Books & More .
Link here. Chicago Today (NBC 5 Chicago) (10/1/24 uvpm: 8,937,921) Noel was a guest on Chicago Today and discussed the book with the hosts. Link here. Newcity (9/26/24 uvpm: 27,491) The article on Malört from Bon Appetit was featured in a cultural news round-up from Newcity . Link here. WGN Morning News (9/26/24 uvpm: 2,730,867) Noel was interviewed for a segment for WGN Morning News and promoted the book. Link here. Bon Appetit (9/23/24 uvpm: 7,702,470) Malört was featured in an article from Bon Appetit .
The article''s author writes "Beer writer and author Josh Noel''s new book sets out to do the impossible: make you feel grateful if you''ve ever taken a shot of Jeppson''s Malört, and make you feel left out if you haven''t. Against the odds, it succeeds." Noel was also interviewed for the Q&A section. Link here. The Mix with Robert Simonson (9/20/24 uvpm: 9,309) The book event for Malort at Porchlight Bar in NYC was featured in a Substack article from writer Robert Simonson. Simonson himself interviewed Noel live at the event. Link here. Good Spirits News (9/15/24 uvpm: 2,397) Malört was given a brief yet positive review from Good Spirits News .