The mash-ter returns 40 new recipes from the TikTok sensation and OG baked potato man. ***Spudtacular whatever the weather*** With an army of social media followers and a lavish pink Mohican, Spud Man aka Ben Newman, has turned the baked potato into an artform - and he's only too happy to teach those of us who can't make the potato pilgrimage to his van the secret of a good spud. We're talking next-level baked potato mastery here. Following the 'spudtacular' success of his cult first Spudbook, he returns with 40 piping hot seasonal recipes inspired by events, holidays and celebrations. Whether you're a seasoned SpudFan or a curious newbie, this book will have you baking up a storm. Spud Man's Spudtacular Baked Potato Cookbook was: * An instant Top 10 UK bestseller * Shortlisted for Lifestyle & Illustrated Book of the Year at The British Book Awards 2025 Very gifty and ultimately delicious, this book brings us the jacket potato in all its glory and near infinite variety of toppings. Huge social media profile, perfect for TikTok shop. 4.

2m followers on TikTok, 1.9m Facebook followers and 643k Instagram followers as of December 2025 Fantastic stocking-filler Great impulse tillpoint purpose Could be positioned near baking potatoes in supermarkets 40 quick and easy recipes Competition: The Yorkshire Pudding Cookbook; Heinz Beanz Book; The Hungry Student; Mac & Cheese; Max's Sandwich Book; British Cheese on Toast; The Cheese Life; Potato; The Beefy Boys; Bored of Lunch; Pinch of Nom; Ladbaby. James Martin; Heather Thomas; Steve Parker; Hayley Dean; Jon Watts.