"We are witnessing the collapse of the post-war consensus, the implosion of the caring society. In times of social, economic, and political insecurity, egotism spreads, and most popular videogames are designed following a logic of consumerist self-gratification and self-empowerment. Deeply political, they contribute to the transformation of players into lacking members of our societies. Consequently, we need to affect change in what game designers do by changing both why and how they do it. Using the reach of the mainstream market, we can promote awareness of the socio-political and cultural contexts we live in and critical, active, and responsible participation. Videogames remind us that we can never be isolated in a universe defined by complexity and interlaced, dynamic systems. We can develop our societies towards a game logic of playful freedom and rules-based constraints in an effective and affective way, if we make the essential connection between the leading medium of the 21st century and a suggested new Neo-Kantian virtual ethics built upon notions of autonomous agency, mutual respect, and obligation. Such videogames address the human being in its entirety, like no other medium in history before, as a thinking, acting, and feeling responsible agent through engagement, immersion, and involvement"--.