An MLB All-Star slips into a hitting slump. An NFL rookie quarterback presses and throws a costly interception. A Fortune 500 CEO arrives prepared but grows defensive under scrutiny. Different arenas reveal the same underlying truth: in life's most consequential moments, performance rarely breaks down due to a lack of preparation or ability. It breaks down because of misguided attention. Under pressure, even the most gifted people falter at exactly the wrong time. For more than twenty years, Dr. Justin Anderson has led Premier Sport Psychology, one of the most trusted names in performance psychology for sport and leadership.

Working alongside elite athletes, coaches, and executives, Anderson and his team have transformed careers by helping clients target what truly separates sustained excellence from those who stumble when the heat rises. It's not a mysterious clutch gene, motivation, bravado, or positive thinking--it's a trainable skill. "Intentional Attention" is the ability to deliberately direct and sustain focus on what drives performance, especially when distraction, emotion, and uncertainty surge. In a world engineered to capture our attention, this skill has become one of the rarest and most decisive competitive advantages. In his groundbreaking book, Anderson introduces a practical, science-backed framework for strengthening the attentional systems that drive performance. Through gripping stories from locker rooms and boardrooms, readers will: Understand why the brain defaults to protection instead of execution Identify the attentional patterns that subtly undermine consistency Build daily routines for awareness, intention, execution, reflection, and renewal Perform with steadiness and confidence when the stakes are highest Pressure is inevitable, but where your attention goes when it arrives makes all the difference.