Sales and Market Bullets PERSONAL CONNECTION: John Little was there for the highs and lows of Mike's life and was considered by Mentzer to be the foremost interpreter of his training philosophy, which makes Little uniquely qualified to write this in-depth biography of his late friend. Little's articles have been published in every bodybuilding and fitness publication in North America and Europe. AS POPULAR AS EVER: Despite his death in 2001, Mentzer's bodybuilding legacy lives on. He is heavily spoken of on Reddit channel r/bodybuilding, and Buff Dudes (2.7M YouTube followers) created a video called "We Tried Mike Mentzer's High Intensity Workout," which was viewed 624K times, and many of the 1.6K+ comments are about Mike's genius. There are multiple channels dedicated to Mentzer's training, including John Little's, with 152K subscribers and 28.1M views.

THE BEST OF THE BEST: Mike Mentzer won the 1976 Mr. America title and the heavyweight division of the 1978 IFBB Mr. Universe competition. During a time when a one-size-fits-all approach was the norm, Mentzer adamantly championed individuality in training, and his most enduring legacy lies in popularizing high-intensity training. The book follows Mentzer from his childhood in Pennsylvania, training with his brother Ray, to competing against Arnold Schwarzenegger, and includes detailed training plans from Mentzer's records. NOT JUST MIKE: Tells the history of bodybuilding from the 1950s to 1990s, including bodybuilding figures Joe and Ben Weider, Arthur Jones, Bob Hoffman, Dan Lurie, Frank Zane, Steve Reeves, John Grimek, Bill Pearl, Arnold Schwarzenegger, Ray Mentzer, Dave Mastorakis, Larry Scott, Sergio Oliva, Serge Nubret, Franco Columbu, Lou Ferrigno, Casey Viator, and Dorian Yates. EXPLORING THE HUMAN CONDITION: More than a narrative about bodybuilding, Mike's journey delves into the profound challenges of living with mental illness. His story illuminates the often unseen struggles that can isolate individuals, no matter how successful they may seem, offering a powerful reflection on vulnerability and resilience.