Sales and Market Bullets NOT YOUR TYPICAL BORING BUSINESS BOOK: Sébastien Sasseville and Gabriel Renaud masterfully transform the lessons learned during the mind-blowing Race Across America into concrete, actionable, and relatable business insights. The book will help leaders and organizations to build high-performing teams, lead with purpose, remain engaged, and win the long game. Sasseville spent the first 10 years of his career in Fortune 500 companies, and Renaud is the founder of Hubu, a company that specializes in leadership training to make teams more cohesive and effective. FOR ALL MEMBERS OF THE TEAM: Gabriel led the team during the Race Across America, while Sébastien rode the race. Both roles were crucial to their success. Similarly, this book isn't just for C-suite executives; it's for anyone involved in team building or teamwork, including middle management. It provides valuable insights on not only constructing a team but also effectively working within and managing a team. THE CREDENTIALS SPEAK FOR THEMSELVES: Sébastien Sasseville has delivered over 750 keynote speeches globally and occupied advisory roles with giants like Amazon, Microsoft, and Walmart.

He excels at drawing parallels between athletics and business, offering actionable insights from his adventures. A top endurance athlete, Sébastien is the first Canadian with type 1 diabetes to summit Mt. Everest, and he also completed the Marathon des Sables, ran 7,500 kilometers across Canada, and finished the grueling Race Across America. His experiences in extreme environments uniquely position him to inspire and educate on resilience, team building, and setting goals in the corporate world. FRENCH TRANSLATION: The French edition of this book, published in 2022, has sold thousands of copies.