A visual legacy. A cultural reckoning. A celebration of snowboarding's wild soul. From the frozen ridgelines of the Canadian Rockies to the remote powder fields of Nepal and Greenland, Winter Count is the story robe of one of snowboarding's most iconic photographers. Drawing inspiration from the Indigenous tradition of Winter Counts -- painted robes used to record and retell important stories -- Mark Gallup lays out his own, in breathtaking full colour. Beginning in the early 1980s, Gallup's camera followed the rise of snowboarding from counterculture curiosity to global phenomenon. His lens captured the grit, guts, and grace of a new generation of adventure warriors -- athletes who pushed the boundaries of gravity, creativity, and terrain. Through vivid, often never-before-seen photographs and rich behind-the-scenes storytelling, Gallup honours the landscapes, legends, and split-second moments that defined the sport.

This is not just a photo book. It's a living archive. A high-adrenaline history. A tribute to snowboarding's pioneers, rebels, and risk-takers. Whether you're a lifelong rider, a fan of mountain culture, or a lover of powerful visual storytelling, Winter Count is a must-have addition to your collection. Lay it open like a robe before a tipi fire and let the stories begin.