Key Selling Points: This new edition includes new trails, updated photos, and a revised selection of hikes and walks. Tourism in the Canadian Rockies continues to rise with large increases in both domestic and international visitors year-after-year. Families travelling are always looking for affordable and easily accessible adventures for family members (young and old). The books in this series are packed with quality photographs, colour maps, and detailed information on where, when, and how to travel in the Rockies. All locations are within 1-2 hours of Calgary, with easy access, parking, and numerous amenities. Areas included are: Highway 66 Elbow Valley Highway 40 South Kananaskis Trail Highway 1 Bow Valley, Canmore, Highway 742 Regional and subject-specific print features, excerpts, review coverage, broadcast and television interviews: Social media campaigns, blogger outreach, digital collateral for online use Publicity and promotion in conjunction with author's speaking engagements Outreach to subject-specific organizations, markets and festivals Outreach to travel and tourism organizations Excerpts available Electronic ARCs Marketing + Promo Deliverables: Digital collateral (social media banners, quote nuggets) Electronic ARC Online banner Press release Podcast.