Hit the road and experience the magic of Route 66 Taking you on an unforgettable journey along America's most iconic highway, Route 66 honors the mother of all road trips. From its kitsch motels to the neon-lit diners, the historic towns to the roadside attractions, no other road trip has had such an enduring impact on American culture as Route 66. And we're here to celebrate it. Filled with stories of unexpected encounters, eccentric characters and legendary locations, not forgetting the stops that make this road trip so special, Route 66 will have you yearning for the open road.